Marketing
ArtSpace

Marketing ArtSpace, the social networking app designed for artists to discover and connect with art resources in their cities, I developed a responsive and cross-platform design to create product awareness. The goal of this design is to show off ArtSpace, display its features, and turn visitors into users.

Project Overview
This case study captures my process in creating, the marketing site for ArtSpace featured in my portfolio.
  1. Moodboarding & Competitive Research
  2. Exploring Ideas through Sketching
  3. Determining Content Flow
  4. Prototyping and Peer Feedback
  5. The Reveal
  6. Reflecting On What I Learned
Type
Timeline
Individually Guided Case Study
1 week sprint
Tools
Platform
Figma, InVision, Photoshop
IOS
Roles
Research, UX|UI Designer, Branding
Design Methodology
Empathize
Define
Ideate
Prototype
Test
Why design thinking?
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Design Thinking is a human-centered, iterative design approach used to solve problems. Using this methodology allowed me to...

• Empathize with the primary user of my problem space
• Define their needs and problems
• Challenge my assumptions and create ideas
• Create solutions
• Test the solutions out

Mapping it Out

What does a successful marketing site include?
After performing a competitive audit and inspiration search I discovered a successful marketing site includes a few things. Here is what I found:
Header
Download CTA
Navigation Items
Above the Fold
Headline
Sub-headline
CTA
Hero Shot
Features
Proof Points
Main Features
Trust
Testimonials
How it Works
Additional Proof Points
CTA
Footer
Copyright Notice
Link to a privacy policy Sitemap, Logo, Contact Information, Social Media Icons, Email Sign-up Form

Improves the usability of the website, establishes the brand, and creates a consistent browsing experience throughout the website
Money Shot!! Hook the User and excite them to look further
Show off the product and explain the goal and features that will add value to the user
Prove it! Show success stories. Tell the product story.
Information that improves a website's overall usability
Seeing the Big Picture: Responsive Design
Quick diagraming helps me to visually layout my ideas. Utilizing these methods enables me to quickly spot areas of success or failure.