Personal AI Assistant

The Personal AI Assistant project represents a pioneering user-centric design initiative crafted for seamless and secure interaction with OpenAI GPT technology. NEE.AI transformed Next Era's AI interaction approach, significantly boosting effectiveness, product scalability, and brand identity. This project exemplifies successful cross-functional collaboration and earned recognition through the CIO Team Award for exceptional peer-to-peer cooperation and financial success.

The specific project details are confidential. I am happy to share more information on my experience verbally upon request.


Next Era Energy


Product Design



The Challenges

As our technology rapidly grew, we faced the challenge of needing swift iterations on customer-facing designs. To effectively support the business and prioritize our users, we recognized the necessity of establishing a robust design system and process. Collaboration with stakeholders and alignment with developers were crucial. Additionally, we had to navigate the complexities of the site architecture and maintain the product’s integrity, all while catering to diverse customer needs. The key question we faced was: How could we create a human-centric interface that was scalable across various business units and use cases?

The Process

To address the challenges presented by our rapidly growing technology, we embarked on a comprehensive UX journey. Our first step was thorough research and discovery. We conducted user interviews and surveys, diving deep into the diverse needs and pain points of our various customer types. This user feedback, coupled with behavior data analysis, helped us identify common patterns and critical issues. By collaborating closely with stakeholders, we ensured that our business objectives were aligned with user needs.

Armed with this knowledge, we moved into strategy and planning. We developed user personas and journey maps to visualize the different experiences and requirements of our user base. Clear project goals and success metrics were defined to guide our design efforts, and we prioritized features based on their potential user impact and business value.

In the design and prototyping phase, we created wireframes and interactive prototypes, allowing us to quickly iterate on design concepts. Establishing a cohesive design system with reusable components ensured consistency and scalability across different business units. We conducted usability testing sessions to gather user feedback and refine our designs based on real interactions.

Given the time constraints, several stages of our process overlapped. Research, design, and testing often occurred simultaneously, demanding a high level of adaptability from our team. Despite these challenges, we remained focused on balancing business goals with advocating for top user experience. Our collaborative approach was crucial during this period. We worked closely with developers to ensure the seamless implementation of our design system and prototypes. Regular design reviews and feedback sessions with stakeholders helped us maintain alignment and incorporate their insights. This iterative approach allowed us to continuously improve our designs through ongoing user testing and feedback loops.

As we approached the final stages, we conducted rigorous usability testing and quality assurance to validate our designs. We rolled out the new interface incrementally, closely monitoring user feedback and performance metrics. Post-launch, we made data-driven adjustments to further optimize the user experience.

Through this structured and collaborative UX process, we successfully developed a human-centric interface that not only met the diverse needs of our users but was also scalable and adaptable across various business units and use cases. Our ability to remain flexible and adaptive under time constraints ensured we delivered a product that balanced business objectives with exceptional user experience.


By following our comprehensive and adaptive UX process, we achieved significant outcomes that positively impacted both our users and the business. The development of a robust design system provided a foundation for consistency and scalability across different business units and use cases. This system streamlined our design efforts and enabled faster iterations, ensuring we could keep pace with the rapid growth of our technology.

Our human-centric approach resulted in an interface that was intuitive and user-friendly. Users reported higher satisfaction and engagement, as the new design effectively addressed their needs and pain points. The seamless integration of user feedback throughout the process ensured that our final product resonated well with our diverse customer base.

On the business side, the improved user experience translated into tangible benefits. We saw increased customer retention and acquisition, as the enhanced interface attracted and retained users. The alignment with stakeholders and developers facilitated smoother project execution, reducing time to market and lowering development costs.

Moreover, our iterative and collaborative approach fostered a culture of continuous improvement. The team’s ability to adapt and balance business goals with user advocacy under time constraints proved crucial. This experience strengthened our processes and collaboration, setting a precedent for future projects.

In summary, our efforts culminated in a scalable, user-centric interface that met the diverse needs of our users while driving business growth. The successful outcome demonstrated the value of a solid design system and process, strong stakeholder collaboration, and a commitment to delivering exceptional user experiences.